Copywriter: Alyona Trifonova.
Product: dried fruit, vegetable oil.
Task: to renew the brand's Instagram.
Period of leading the project: December 2020 - February 2021.
As part of the work on the project, the following was done.
The style of the brand's social networks.
The content plan with certain rubrics.
Texts for posts.
Content for stories.
Specification for a photoshooting.
Collaborations with bloggers.
In addition, we supported followers online: answered the questions, comments and work with orders which we received in direct.
The prepared content was duplicated in the brand's accounts on Instagram, Facebook, Vkontakte, Odnoklassniki.
The examples of Stories content.
Text from one of the posts as an example.
❤️ 'I sell dreams, small comforts, sweet harmless temptations to bring down a multitude of saints crashing among the hazels and nougatines…” ❤️ “Chocolate,” Joanne Harris.
Coming up with our dessert, we dreamed of creating something equally extraordinary with a delightful taste! And useful at the same time. Difficult, right? 😅
But we did it. Of course, we took our favorite apples as a basis. After all, each fruit is a "box" with vitamins, minerals, nutrients. And we know how to save them properly! On our factory of happiness we use only the gentle low-temperature drying method. This means that in the final product it remains up to 95% of the nutrients.
So.. We cover the tender pulp of dried apples with dark chocolate. As it cools it envelops each portion of the dessert with a sweet solid chocolate shell. And when biting, the soft apple core is revealed... Ripe cherry makes this combination even more complex and interesting, makes you "listen" to the taste better, to catch all its sweet shades.
A real waltz of sensations, in which hardness and softness, sweetness and astringency are dancing ❤️❤️❤️
Have you already tried our chocolate-covered apples? How would you describe their taste? Share your impressions in the comments or under the hashtag #ecofarmer. We are so interested to know what associations they evoke in you!
You can order this chocolate delight on our website using the link in the profile header 🎁 "
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